Grooming is the highest-leverage daily habit you can pick up. The right basics — cleanser, moisturizer, SPF, a defined beard or fade, and a fragrance that actually fits you — pay back in clearer skin, sharper presentation, and the confidence that comes with running a routine. Our grooming editorial focuses on what works across skin types and time-of-day routines, with picks priced from value to premium so you can build up sustainably.
Cleanser Researched pick
CeraVe Hydrating Facial Cleanser
Best for: Normal to dry or easily irritated skin
A non-foaming lotion cleanser that cleans without leaving skin tight — an easy first step for a new routine.
- Lotion texture, no foam
- Ceramides and hyaluronic acid
- Fragrance-free
Why it works
- Gentle enough for daily AM and PM use
- Widely available in large sizes
Keep in mind
- No lather, which some people dislike
- May need a second cleanse to remove heavy sunscreen
Our take: A dependable, no-fuss choice if your skin is dry or reactive.