Inclusive sourcing is one of the editorial standards we take most seriously.
Skin tone and body type
Skincare, grooming, and style picks are tested or vetted across multiple skin tones and body types where relevant. We will not recommend a product whose only validation was on a single skin tone or body shape.
Queer-owned and queer-led brands
Where a queer-owned or queer-led brand competes with mainstream alternatives on quality and value, we highlight it. We do not pity-include — the bar is the same. But we make space to surface brands that mainstream lifestyle media overlooks.
Beyond identity
The audience here is gay men — but the audience is also adults with full lives. We avoid stereotypes, reduction, and the assumption that one identity dimension defines what a reader cares about.